by Takhta Pandu Padmanegara (Pandu)
Public Relations
Graduated from President University
Jababeka, West Java-Indonesia
Public Relations and media: Two essential fields that could be separated. They're already engaged since "the Gutenberg's machine" invented.
The relationship type is mutual-based relationship. PR practioner need media to exposure the news coverage, build image, solve the crisis, and so forth; while media need PR to get the information/news.
For PR, working with media is the most vitals part for the company. It should be handle with good care. When I have the subjects for this issue, I conduct a small literature research and came out with the presentation that is presented to my lecturer, and classmate. You can download the presentation here >> working with media
Hopefully you can gain additional knowledge. Thanks.
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